YOU ARE IN SAFE HANDS

Michael started First Avenue Finance in 2015 after building his own property portfolio in the 10 years prior. Being a teacher before becoming a broker, he was often asked by colleagues and friends how he was able to build his portfolio on a teacher’s wage. After helping several friends and colleagues with tips and pointers on how to finance their purchases, a friend suggested that it would be great if he was a broker himself so they could get him to do their applications for them. The rest is history.

Michael is passionate about helping his clients correctly structure their portfolio to build wealth safely and effectively. He is still an active property investor today and his advice comes from 20 years of personal investment experience.

He takes great pride in guiding his clients through their journey and is most happy when a client can learn from his past experience, both good and bad, to achieve their goals.

Michael has a passion for the Geelong football club, formula 1 racing and is still hopeful to get selected in the 2025 Red bull racing team. If Michael isn’t on the phone talking finance he is flat out trying to keep is wife and daughter happy!

Michael De George is a credit representative (477495) of BLSSA Pty Ltd ACN 117 651 760 (Australian Credit Licence 391237).

Luke was one of First Avenue Finance’s first clients way back in 2015. He has built a multi-property portfolio containing residential and commercial properties over the last 9 years which has allowed him to leave his full time role in management to become a business partner at First Avenue Finance.

While building his portfolio he took a keen interest in the details and intricate nature of each of the finance applications for his properties. Luke now helps mentor his clients with their own wealth creation journey through property. Luke is passionate about partnering with clients who can learn from his firsthand experience in both property investment and finance and prides himself on his regular communication throughout the whole process.

Originally from Melbourne, Luke now lives on the Gold Coast with his family, where he spends his spare time enjoying exercising in the warmer weather, the white sandy beaches and watching any sport on offer- particularly AFL

Luke Morgan is a credit representative (549959) of BLSSA Pty Ltd ACN 117 651 760 (Australian Credit Licence 391237).

Erika is an experienced Educator and department manager for 11 years before joining First Avenue Finance as Operations Manager. She is our clients’ on-going “Champion in the background”, consistently pushing the lenders for lower interest rates on their existing loans and reviewing the value of their properties to help maximise the use of their equity.

As well as improving application turn-around times at First Avenue Finance, Erika has also updated and redesigned internal processes to get positive outcomes for our clients in the most efficient way possible.

Erika has just moved into her beautiful new family home with her husband and two children and will be starting the next phase of her property investment journey soon!

Mick's expertise is in marketing / business development and has been recruited into the First Avenue Finance team to help structure the growing business.   

Mick Coyne joined First Avenue Finance, taking on the role of Marketing and Communications Manager. Mick completed his tertiary education abroad completing a Bachelor of Sport Management (Business) at Northern Illinois University before studying a Masters of Sports Management at Louisiana State University.

Returning to Australia, Mick has assisted in the delivery of major sporting events including the Melbourne 2006 Commonwealth Games and the FINA World Swimming Championships. He has also managed community events on behalf of Sport and Recreation Victoria and is responsible for a successful social marketing campaign that encouraged more than 150,000 people to become more physically active.

In addition, Mick is responsible for the organisation’s overall brand and digital strategy including e-communications and digital assets.